Innovation Unleashed
Welcome to ’Innovation Unleashed,’ Listrak’s official podcast diving into cutting-edge marketing technology. Hosted by industry experts and thought leaders, each episode takes you on a journey through the intricate landscape of email, SMS, push, and Identity Resolution—all seamlessly integrated into a unified platform. From personalized messaging to data-driven insights, discover how Listrak helps you exceed goals and stay ahead of the competition. Tune in to gain a deeper understanding of the tools you need to create engaging cross-channel campaigns and unlock your marketing strategy’s full potential. Welcome to the future of customer communication—welcome to ’Innovation Unleashed!’
Listen on:
Episodes
Wednesday Apr 24, 2024
Wednesday Apr 24, 2024
Tune in for an engaging interview with Margot Grinberg, President of the Movado Brand and SVP of Ecomm for the Movado Group. Discover how Movado leverages data-driven strategies, personalized marketing, and a multi-channel approach to engage diverse consumer segments across its portfolio of brands. From luxury timepieces to cutting-edge designs, discover how Movado maintains innovation and fosters lasting customer relationships.
Wednesday Mar 27, 2024
Wednesday Mar 27, 2024
Nick Thomson, Head of Partnerships at The Maze Group, joins Leah Beitler, VP of Partnerships & Ecosystem at Listrak, to explore the evolving landscape of e-commerce, with a focus on Shopify. They examine innovations such as Shopify's Extensibility, highlighting its advantages such as improved security, speed, and effortless integration of additional apps from the Shopify store. Additionally, they address the importance of personalization in enhancing user experience, the hurdles of transitioning from legacy systems, and the influence of AI.
Wednesday Feb 28, 2024
Wednesday Feb 28, 2024
Listrak's Cross-Channel Benchmarks have dropped! Hear our experts discuss the report – revealing insights, opportunities, and trends to watch to shape your strategy in 2024. Plus, Listrak’s gearing up for #Shoptalk2024 and discussing expectations for the event, including the omnipresence of AI.
Thursday Jan 11, 2024
Thursday Jan 11, 2024
Join us for a special episode as Listrak CEO, Ross Kramer, unveils LISTRAK NEXT – a sneak peek into the next-gen Listrak platform and its transformative roadmap.
Wednesday Dec 20, 2023
Wednesday Dec 20, 2023
A quick ‘Cyber 5’ performance review, including SMS record breaking holiday success. What’s to come with our next-gen platform and how it will empower you: Behavioral Campaigns; Shopify+ enhanced integration; The future of Push Notifications
Wednesday Nov 22, 2023
Wednesday Nov 22, 2023
Segmentation and Targeting is Unleashed: Sneak a peek at the next-gen Listrak platform - Build and use segments for all your channels in a single platform - See the updates to Buyer Preference, Contact Behavior, and Product Behaviors - Plus Unified Contacts and Segment Management
Wednesday Oct 25, 2023
Wednesday Oct 25, 2023
A lively discussion about: The terms CDP, CRM, and marketing platform – Why data silos are bad – Right message, right time, right channel – How marketers can stress less – And MORE