Innovation Unleashed

Navigating 2025: Consumer Trends, Loyalty Evolution, and Omnichannel Innovation

In the first episode of Listrak’s Innovation Unleashed for 2025, Jake and Allie break down the key insights from Listrak’s latest client survey and share predictions for the year ahead. They discuss how brands are adapting to evolving consumer behavior, the shift toward hyper-personalized marketing strategies, and the transformation of loyalty programs. Plus, they explore the rise of "click and mortar" experiences—blending online and in-store shopping seamlessly. Tune in for expert insights on driving growth in an unpredictable retail landscape!

2024 BFCM Holiday Recap: Performance – Tidbits – Trends – Predictions

Listrak’s own Jake Pasini and Allie Naughton dive into “The Cyber Five” performance as reported from Listrak’s platform data to uncover key insights and trends. Hear performance highlights such as revenue trends, channel performance, and vertical-specific growth. How advanced AI enhanced the customer experience, and boosted conversions and revenue across ecommerce. Learn the tactics that worked for retailers and brands from discount strategies, the in-store comeback, mobile, and emerging trends, plus their 2025 predictions into the evolving consumer mindset focused on value and loyalty. 

Partner Spotlight with Ross Kramer, Listrak CEO & Allan Levy, Alchemy Worx CEO

In this edition of Innovation Unleashed, Listrak’s CEO, Ross Kramer, and Alchemy Worx CEO, Allan Levy, dive deep into the future of cross-channel digital marketing, emphasizing the power of testing, data unification, and segmentation. Allan shares insights on how his agency optimizes customer engagement through tailored email and SMS strategies, and the duo explores AI's evolving role in streamlining creative processes and improving campaign performance. As they gear up for a dynamic holiday season, Ross and Allan discuss leveraging unified customer data to unlock true 1:1 marketing across channels.

Partner Spotlight with Ross Kramer, Listrak CEO & Jake Schmidt, Structured CEO

In this episode of Innovation Unleashed, Listrak CEO Ross Kramer and Jake Schmidt, CEO of Structured Agency, explore the evolving ecommerce landscape, from iOS updates to the rise of TikTok’s organic reach. They discuss key topics such as how brands can optimize email deliverability, leveraging Listrak’s tools for personalized marketing, and tapping into additional channels like SMS, push notifications, and RCS. Jake also shares insights on maximizing platform potential,  future trends in DTC marketing, and the top reasons to consider using an agency. 

Fireside Chat with Ross Kramer, Listrak CEO & Jamie Elden, Listrak CRO

Join us for a special edition podcast featuring a fireside chat with Ross Kramer, CEO and founder of Listrak, and Jamie Elden, Listrak's CRO. In this engaging interview, they explore Listrak's nearly 24-year journey to becoming one of America's leading Marcom companies. Discover insights into Listrak's innovative approach to email, SMS, and push notifications, their commitment to a strong company culture, their client's success, and the exciting global partnership with Shopify. Gain valuable perspectives on the evolving competitive landscape, the role of AI in marketing, and how Listrak continues to thrive in a rapidly changing industry.

Special Edition: Turbocharge Growth with Listrak’s GXP Unleashed

Join us for an exciting dive into the latest innovations from the Listrak Growth Xcelerator Platform (GXP). Discover how GXP is revolutionizing customer engagement and revenue growth with cutting-edge strategies and tactics. From a 5-7X increase in triggered revenue to over 100% subscriber growth, see how our innovative pop-ups, personalized website journeys, and AI-driven shopping assistants are making a significant impact. Tune in to learn about the groundbreaking work happening in the labs and how these advancements can turbocharge your business.

Partner Spotlight: Listrak + Extole Unleashed!

In this episode of Listrak's "Innovations Unleashed," we dive deep into the world of loyalty and referral marketing with Vince Riggio, Director of Partnerships at Extole. Vince shares his insights from over a decade in the industry, discussing strategies to drive customer acquisition and maximize lifetime value. Learn how Extole's approach helps retailers build scalable, effective customer engagement programs. Tune in to discover the latest trends, the importance of personalized loyalty, and how brands can leverage the Listrak & Extole partnership to enhance customer relationships.

Client Spotlight: Listrak + Hat Club Unleashed!

In the latest episode of Listrak’s Innovation Unleashed, Jason Edwards, Head of Marketing & eComm at the Hat Club, reveals how they've capitalized on Listrak's platform to double their revenue from email campaigns and nearly triple revenue from automations in just one year. With a commitment to self-expression and a deep appreciation for headwear as a collector's item, the Hat Club has solidified its position as a market leader.  Jason delves into his career journey, shedding light on how Hat Club has utilized SMS and email to nurture their customer base and optimize marketing strategies for exceptional results.

Client Spotlight: Listrak + Movado Unleashed!

Tune in for an engaging interview with Margot Grinberg, President of the Movado Brand and SVP of Ecomm for the Movado Group. Discover how Movado leverages data-driven strategies, personalized marketing, and a multi-channel approach to engage diverse consumer segments across its portfolio of brands. From luxury timepieces to cutting-edge designs, discover how Movado maintains innovation and fosters lasting customer relationships.

Shopify + Listrak + The Maze Group Unleashed!

Nick Thomson, Head of Partnerships at The Maze Group, joins Leah Beitler, VP of Partnerships & Ecosystem at Listrak, to explore the evolving landscape of e-commerce, with a focus on Shopify. They examine innovations such as Shopify's Extensibility, highlighting its advantages such as improved security, speed, and effortless integration of additional apps from the Shopify store. Additionally, they address the importance of personalization in enhancing user experience, the hurdles of transitioning from legacy systems, and the influence of AI.